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Optimising FinTech Success with HubSpot CRM and AI Solutions

We empower FinTech businesses to build a seamless, high-performance CRM infrastructure that not only improves efficiency but also drives tangible results. As an Elite HubSpot Partner, we specialise in delivering HubSpot FinTech solutions that include complete onboarding, expert training, ongoing support, and AI-powered services tailored to the unique needs of the financial sector. Our goal is to help you optimise every aspect of your business - from lead generation and customer acquisition to relationship management and sales conversion.

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Leveraging AI and Automation to Accelerate Growth and Enhance Customer Experiences

We recognise that in the fast-paced world of FinTech, personal connections are paramount. However, the real competitive edge comes from leveraging automation and AI to scale efficiently, reduce manual work, and enhance customer experience. By integrating HubSpot with advanced AI tools, we enable your team to streamline workflows, personalise customer journeys, and improve your digital marketing strategies. From automating lead nurturing to gaining real-time insights, our solutions are designed to help you convert more leads, optimise your client relationships, and accelerate growth.

Here’s How We Can Support You

HubSpot Onboarding & Implementation
We provide seamless HubSpot onboarding and implementation, ensuring your FinTech company adopts HubSpot efficiently, from setting up your CRM to customising workflows and integrating with existing systems.
AI Solutions
Leverage AI-driven tools to automate repetitive tasks, personalise customer journeys, and enhance lead nurturing, ultimately boosting conversion rates and improving client satisfaction.
Expert HubSpot Training
Our tailored HubSpot training ensures your team is fully equipped to maximise the platform’s capabilities, empowering them to use HubSpot’s features confidently and effectively across marketing, sales, and customer service.
Digital Strategy & Marketing
We help you craft a data-driven digital strategy, incorporating SEO, content marketing, email campaigns, and paid advertising, ensuring your FinTech company stands out in a competitive market.
Custom Workflow Automation
Streamline your sales, marketing, and customer service processes with automated workflows, reducing manual tasks and ensuring consistency across your team’s interactions with clients.
Performance Analytics & Reporting
et real-time insights into your business performance with advanced analytics and reporting. This enables you to make data-backed decisions that improve ROI, optimise marketing campaigns, and enhance client acquisition strategies.

Some of Our FinTech Work

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CFI

Streamlining Operations with Custom HubSpot Integration for CFI

CFI (Credit Financier Invest), a global leader in credit and investment services, faced the challenge of integrating its complex tech stack, including a custom-built trading platform, CRM, and mobile app. To address this, Nexa Cognition implemented a bespoke HubSpot integration that unified sales, marketing, and customer service operations, streamlining workflows across departments. The tailored solution was designed to meet the unique demands of CFI’s business, ensuring seamless connectivity and enhanced efficiency.

Through a series of eight collaborative workshops with key stakeholders, we crafted a personalised integration plan, followed by expert HubSpot training to enable CFI’s team to independently manage and optimise the platform. The result was immediate improvements in operational efficiency and a foundation for long-term success. CFI’s post-engagement feedback, with a Net Promoter Score (NPS) of 9/10, demonstrated the value of the solution in driving both customer satisfaction and business growth.

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Finductive

Building a Scalable, Customised HubSpot CRM Framework

Finductive Ltd, a licensed financial institution regulated by the Malta Financial Services Authority (MFSA), offers innovative financial services across the European Economic Area. As their client base and operations expanded, Finductive sought to future-proof their digital infrastructure by integrating HubSpot as a centralised CRM and marketing automation solution. The goal was to optimise communication with clients while building a system flexible enough to reflect their unique user structure.

To address challenges such as managing multiple users under a single email address, which complicated segmentation and data structuring, Nexa Cognition developed a HubSpot configuration using Custom Objects and Customer IDs. This approach automated segmentation, enabled efficient and compliant communications, and reduced manual overhead. The result was a future-ready CRM that balances complexity with clarity, supporting enhanced personalisation, automated campaign delivery, and regulatory compliance. Operational efficiency improved through automation, allowing the marketing team to execute intelligent, data-driven campaigns at scale. With this foundation in place, Finductive is preparing to extend HubSpot adoption to their sales operations, further centralising their customer engagement strategy and driving growth.

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Cedar Rose

Elevating Global Lead Generation through HubSpot CMS

Cedar Rose, a leading provider of business intelligence and credit risk solutions with a strong presence in Middle Eastern markets, sought to enhance its digital footprint to support international expansion. Recognising the need for a modern, scalable website that effectively communicated its complex services, Cedar Rose partnered with Nexa Cognition. The project focused on delivering a clean, customer-centric brand experience, improving site structure for better clarity, and enhancing SEO to drive international traffic. A modular CMS was implemented to empower internal teams with flexible content management capabilities.

Post-launch, Cedar Rose experienced a 430% increase in organic conversions, reflecting the success of the strategic overhaul. The redesigned website, built on HubSpot CMS, provided a scalable digital infrastructure that aligned with the company's global ambitions. Enhanced user experience and conversion-focused content led to stronger inbound lead quality and increased digital engagement across international markets, solidifying Cedar Rose's position as a trusted provider in the business intelligence sector.

Frequently Asked Questions

What is HubSpot, and how can it benefit my FinTech business?

HubSpot is a comprehensive CRM platform that centralises your marketing, sales, and customer service efforts. For FinTech companies, it streamlines client management, enhances customer acquisition, and drives personalised engagement, enabling you to scale operations more effectively while improving ROI.

How can HubSpot help optimise my lead generation and conversion process?

HubSpot’s automation features, like workflows and lead scoring, help optimise your lead generation process by automating follow-ups and nurturing potential clients. This results in higher conversion rates and more efficient lead management, ensuring that no opportunity is missed.

Can HubSpot be integrated with AI tools to improve client engagement?

Yes, HubSpot integrates seamlessly with AI tools to provide smarter, automated engagement. From AI-powered chatbots for instant client responses to predictive analytics for tailored offerings, you can enhance your customer experience and increase efficiency across your organisation.

How does HubSpot help with regulatory compliance in the FinTech sector?

HubSpot ensures that your client data is securely managed in compliance with GDPR and other industry regulations. Customisable workflows and secure data storage help your team track client interactions while maintaining regulatory compliance, providing transparency and protecting sensitive financial data.

What kind of AI-driven solutions can you provide for a FinTech company?

We offer a range of AI-powered tools that can help automate customer support, analyse lead behaviour, personalise communication, and forecast sales. These AI solutions enable your team to make more informed decisions, reduce manual work, and enhance client retention efforts.

How do I get started with HubSpot onboarding and implementation for my FinTech business?

HubSpot onboarding for your FinTech company begins with a thorough needs assessment, followed by system configuration and integration with your existing tools. We guide you through customising HubSpot’s features - such as pipelines, workflows, and dashboards - to ensure it fits your specific operational needs.

What is the ROI of using HubSpot for my FinTech business?

HubSpot delivers tangible ROI by improving lead conversion, streamlining marketing efforts, and enhancing customer service. With automation in place, you save time and resources, while increased lead nurturing, targeted campaigns, and more accurate reporting enable higher sales and client retention rates.

How can HubSpot and AI help us improve our sales pipeline management?

HubSpot allows you to set up custom sales pipelines and automate lead progression, ensuring that each opportunity is followed up at the right time. With AI, you can further optimise this process by predicting client needs, automating tasks, and providing tailored recommendations to sales teams.

Can we personalise our marketing and sales communication with HubSpot in the FinTech sector?

Absolutely. HubSpot enables personalised marketing and sales outreach by segmenting leads based on behaviour, interests, and lifecycle stage. You can send tailored emails, create targeted landing pages, and use personalised content to enhance client relationships in a highly regulated, competitive sector like FinTech.

How can we leverage HubSpot’s analytics to improve business performance?

HubSpot’s advanced analytics provide real-time insights into your marketing campaigns, sales activities, and client behaviour. These insights help you identify high-value leads, track performance, and optimise strategies to improve conversion rates, client satisfaction, and overall business growth.

Our clients rely on us for impactful business solutions

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We deliver tailored solutions for measurable business growth

Client Success, Our Priority

It's been a great experience to partner with Nexa Cognition on implementing smarter ways of working with HubSpot. The sessions were really useful, with lots of bonus insights on sales and marketing approaches. Following it, the support on a day-to-day basis has been fantastic, so many learnings and tips on how to make the most of the platform. They're real experts and the positive attitude makes the whole difference.

Martins dos Santos

We had a one-on-one training session with Nexa Cognition focused on improving our data quality and record management. Monica was fantastic from start to finish and the session was tailored to our needs. She is extremely knowledgeable and experienced and gave us best practices and industry tips. The follow-up support was also invaluable, helping us to problem solve queries in the system.

Susann Yung
 

Nexa Cognition has been really good at understanding our needs and the specificities of our audience and sales process. They helped in the whole sales and marketing journey from the website design, the CRM implementation, the digi- tal Marketing to the lead nurturing. They made the HubSpot user experience easier and fluid.

Kadiri, L

Nexa Cognition has supported the growth of Pure Minds Academy since 2016, which is when they convinced us that the commercial foundations of our business should be built using HubSpot. Not only has every iteration of our website been on this platform but today we use the full marketing, sales and customer service features as well. The team at Nexa Cognition has also trained us so that day to day website management (including the creation of new pages), landing pages, email marketing, campaigns and even social media posts and publishing are managed by our small team. All in all, from branding to genuine business growth, the team and I can't recommend Nexa Cognition highly enough

C,A.

Their proficiency in HubSpot CRM set-up and migration is unparalleled, and their unwavering commitment to excellence has made them stand out as one of the best agencies I've ever collaborated with. From the very beginning, Nexa Cognition displayed an unmatched level of attentiveness and dedication. Despite the complexity of the task, Nexa Cognition tackled it with finesse and professionalism, assuring us that we were in capable hands. 

EL Shabrowy

Nexa Cognition completely rebuilt our approach to sales through utilising HubSpot and its features limited to our currently license. They understood clearly our pain points and requirements and delivered a solution which will help us grow as an organisation now for the foreseeable. Shout out to Gary, Sam, Aman & Heena for their great professionalism and support!

Walker, M.

The team at Nexa Cognition have been an excellent partner to our business, starting by the re-branding and launch of our new website. We now work with them to grow our footprint and brand in the market, with a variety of approaches. They are a creative and dedicated team, who are great to work with. Their knowledge of HubSpot has been extremely valuable to us getting the most out of the software to help our business achieve its goals.

Imogen Conyers

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