Jaguar Land Rover
448.7%
increase in ROI on previous year
90%
increase in web visitors
77%
reduction in spend from previous year
£10.37
ROAS for every £1 spent
Overview
Jaguar Land Rover Experience (JLRE) offers unique experiences that showcase the JLR brand, including off-road driving, corporate events, factory tours, and state-of-the-art conferencing facilities.
However, despite their innovative offerings, JLRE needed to increase awareness and website leads. Their existing advertising strategy was largely focused on print media, which made it very challenging to measure campaign effectiveness. By introducing HubSpot and integrating a digital-first marketing approach, we helped JLRE achieve measurable results, increase web traffic, and significantly improve ROI.
Driving Leads Through Innovation and Insights
Objectives
We aimed to boost awareness of JLRE’s offerings, increasing online leads by improving ad performance and tracking across multiple experience centres.
Challenges
A fragmented campaign plan, and limited ability to measure ad effectiveness, made it challenging to attract leads and optimise marketing spend.
Solution
Our HubSpot specialists onboarded JLRE to the platform, enabling tracking of ad success. We also implemented a cohesive, data-driven marketing strategy across all channels.
Streamlining ad campaigns for long-term success
JLRE’s five experience centers were onboarded to HubSpot, giving the business a centralised system to track campaign performance. With HubSpot’s innovative tools, each team received tailored training, ensuring they could independently harness the platform’s capabilities.
Our experts also developed a comprehensive advertising strategy, covering paid social, Adwords and retargeting campaigns. Each campaign was seamlessly integrated into HubSpot, offering clear insights into ad performance and visitor behaviour - essential for valuable future adjustment and optimisation.
Overall, we achieved a 448.7% ROI increase during their Christmas campaign compared to the previous year. We also increased average web traffic by 90%.
David Saunders, JLRE’s General Manager, said “On the basis of effectiveness and good measurement now in place, we can start to have some creative fun.”
I just wanted to say thank you for the very professional and effective marketing support that Cognition is providing to the teams. It seems to be really kicking in now and helping to drive the growth in the business. Matt PasseyJaguar Land Rover