18

business units

1.4

million contacts

5

brands

2

international regions

Overview

International Motors Ltd (IM Group) has been a leading vehicle importer across the UK and Europe for nearly 50 years. Representing renowned automotive brands such as Subaru, Hyundai, and Isuzu, the company has now entered the electric vehicle market with GWM ORA.

Facing the retirement of their existing CRM, BlueVenn, IM Group needed a robust replacement - fast. This is where Nexa Cognition’s team of HubSpot specialists came into play, equipped with the expertise needed to implement a company-wide transition.

Despite considering Microsoft Dynamics and Salesforce, IM Group chose our HubSpot services as their preferred solution. The result? A tailored, risk-free approach by our experts ensured their CRM transition was seamless and effective, with bespoke training to help IM Group’s teams get the most out of their new platform. 

Driving CRM Success with a Tailored Approach

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Objectives

Deliver a custom CRM solution to replace BlueVenn, while ensuring strong adaptability to IM Group's automotive-specific needs and multiple brands.

Challenges

IM Group’ needed a CRM solution that could seamlessly integrate with their existing Microsoft-focused IT environment, while still aligning with their automotive-specific functionalities. 

Solution

A collaborative approach that leveraged HubSpot's capabilities to the full, and providing a risk-free initial phase to reassure IM Group that they’d made the best choice in choosing Nexa Cognition.

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Efficient planning and demonstrations

Our team, including HubSpot sales experts and solution engineers, responded rapidly to deliver technical demonstrations highlighting automotive use cases. Close collaboration with HubSpot ensured IM Group’s unique, industry-specific needs were addressed with precision.

This approach demonstrated HubSpot’s flexibility in managing complex automotive requirements. We also offered a no-cost cancellation clause for the initial phase of the project, with the aim of strengthening IM Group’s confidence that we could fully deliver what they needed.

Our results-driven commitment set the foundation for future transition phases, and ensured the project remained aligned with all timeline expectations. IM Group were very satisfied with the overall success of the project, and offered to provide references.

Faced with intricate challenges and a timely execution, Cognition has proven to be the key to our successful transition to a new CRM. Senior Management
IM Group