The American Heart Association partnered with NEXA Cognition to develop a region-specific website that reflects both the cultural nuances and high standards of the global AHA brand. Through meticulous customization, the website delivers a wealth of resources for healthcare professionals in the MENA region, including hospitals, doctors, and nurses, ensuring it goes beyond translation to become a culturally resonant and technologically advanced tool for combating heart disease and stroke.
Transforming AHA’s Vision for the MENA Region
Recognizing the unique healthcare challenges of the region, Nexa Cognition ensured the site went beyond mere translation, blending cultural sensitivity with cutting-edge technology. The result is a comprehensive resource designed to empower healthcare professionals—hospitals, doctors, and nurses—with specialized knowledge and support. This digital transformation reflects AHA’s high standards, delivering a platform that seamlessly merges global expertise with local relevance. By focusing on the region’s specific needs, the website strengthens the AHA's mission of combating heart disease and stroke while fostering better healthcare practices across the Middle East and North Africa.
