Shell, a multinational oil and gas company based in London, UK, is a major player in the industry and ranks as the world's second-largest investor-owned oil and gas company. In the UAE, Shell operates across the entire petroleum value chain, from exploration and production to distribution, marketing, and retailing of oil, gas, and petrochemicals. The company trades with a broad range of customers in the UAE and neighboring regions, ranging from small businesses and individual entrepreneurs to major industries and multinational corporations.
After the Covid-19 pandemic, Shell was looking to revitalise themselves on the digital front, especially in social media, which they felt was a weak area. The company sought to work with an agency that could both localise their content and promote their products – particularly in the B2C sector within the region – and brought Nexa Cognition on for the task. We focused on B2B oriented towards partners they had within the region, and on B2C oriented towards customers buying products from Shell fuel stations. Nexa Cognition was also tasked with launching Instagram for the region.
Enhance Shell's digital presence post-COVID, localize content effectively, increase engagement across social platforms, and promote both B2B partnerships and B2C sales in the UAE region.
Challenges
Shell needed to overcome low digital engagement, establish a localized voice for diverse audiences, and create impactful campaigns across multiple platforms to resonate with regional customers.
Solution
Nexa Cognition crafted a dual-focus social media strategy, combining data-driven content, creative campaigns, and community management to increase engagement and drive measurable growth across platforms.
