Conversion from marketing qualified lead to sales qualified lead
60%
Conversion from sales qualified lead to opportunities
4%
Conversion rate from targeted keywords on Google ad campaigns
£24.2 M
In potential revenue in negotiation
Overview
JLL, a sales-focused real estate consultancy, partnered with Nexa Cognition to overcome competitive market challenges and generate leads for UK-based developments. Frustrated with underperforming campaigns from previous agencies and real estate portals, JLL sought a data-driven approach to lead generation. Nexa Cognition developed a comprehensive strategy that included tailored landing pages, targeted ad campaigns, and personalized email nurturing, resulting in significant revenue opportunities and an exclusive partnership in the Middle East.
