Allianz Travel, a leading provider of international travel insurance, partnered with Nexa Cognition to tackle challenges in a competitive industry and boost UAE-targeted online purchases. Nexa Cognition implemented a Google Smart Bidding strategy, optimized high-volume keywords, and designed best-practice landing pages to convert site visitors effectively. From April to July 2021, the campaign delivered 1,670 online insurance purchases, generating a total conversion value of £95.46K, resulting in an outstanding 366% return on investment.
