State of HubSpot 2024
The State of Marketing Report
Learn how today’s biggest trends are shaping the way marketers work - from AI tools to social selling, and beyond.
2.5hrs
per day saved with AI
72%
use AI for personalisation
94%
say personalisation boosts sales
3billion
active Facebook monthly users
Are you ready for new marketing trends?
Marketing trends are changing faster than ever. Driven by tech-led shifts, an increased need for data privacy and evolving customer behaviour, it’s clear that adaptability is crucial for modern businesses. From the rise of AI tools saving marketers hours of work every day, to the balancing act between delivering better personalisation while protecting privacy, there’s a lot to unpack if you want to stay ahead.
HubSpot’s ‘The State of Marketing’ report outlines current strategies and trends shaping today’s successful strategies - and how you can align your marketing efforts with what truly works.