Connolly’s Red Mills

Redefining Digital Excellence in Equine and Pet Nutrition

Website

SEO

Content Marketing

Performance Marketing

Overview

Connolly’s Red Mills, a global leader in equine and pet nutrition with over a century of heritage, sought to modernize its digital presence to connect with a broader audience and strengthen its market position. The company aimed to enhance its global visibility, build a robust eCommerce platform, and establish itself as a thought leader in the industry.

Connolly’s Red Mills partnered with Nexa Cognition to deliver a transformative digital experience. This included creating a bespoke, user-friendly website with integrated eCommerce, implementing an advanced SEO and content marketing strategy, and launching targeted digital advertising campaigns to increase engagement and drive sales.

Driving Digital Transformation for Connolly’s Red Mills

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Objectives

Modernise Connolly’s Red Mills’ digital platform, increase global brand visibility, enhance user engagement, and boost eCommerce capabilities to support direct-to-consumer sales and lead generation.

Challenges

The company faced limited online visibility, outdated digital infrastructure, and a lack of direct-to-consumer capabilities to compete in an increasingly digital market.

Solution

Nexa Cognition designed a scalable website with seamless eCommerce integration, executed a comprehensive SEO strategy, developed engaging localised content, and launched targeted ad campaigns to achieve measurable results.

Cutting-Edge Website and eCommerce Experience

Nexa Cognition designed a custom website that embodied Connolly’s Red Mills’ legacy and expertise in equine and pet nutrition. Built on a scalable, secure platform, the website ensured seamless performance across devices. The integration of a robust eCommerce system transformed the customer purchasing journey, offering an intuitive and efficient online shopping experience. This modern, user-friendly design not only strengthened the brand's digital presence but also supported direct-to-consumer sales and engagement.

Nexa Cognition’s expertise has been instrumental in transforming our digital presence. The new website not only reflects our brand’s values but also delivers a seamless experience for our customers. Their strategic approach to SEO and advertising has driven significant growth in traffic and sales. We couldn’t be happier with the results! Mairead Hanlon
Equine Digital Marketing Lead, Connolly's RED MILLS - Ireland

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Overview