Transform Your Automotive Business with HubSpot CRM & AI-Driven Solutions


Revolutionising Automotive with HubSpot CRM & AI-Driven Solutions
We specialise in helping automotive companies optimise their operations with HubSpot CRM and AI-driven solutions. As an Elite HubSpot Partner, we offer complete HubSpot onboarding, expert training, ongoing support, and tailored AI services designed to streamline your processes, improve customer experiences, and drive growth.
The automotive industry thrives on strong customer relationships, but with the power of automation and AI, these connections can be enhanced at scale. Whether you're looking to optimise lead generation, improve customer service, or enhance digital marketing, our HubSpot solutions provide the tools and strategies you need to succeed. From global leaders like Jaguar Land Rover and IM Group to innovative companies such as Gtechniq, we’ve helped automotive businesses implement efficient CRM infrastructures that drive real results. Let us show you how HubSpot and AI can transform your operations, increase efficiency, and accelerate business growth in the competitive automotive sector.
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Driving Innovation and Efficiency in the Automotive Sector with HubSpot and AI
In today’s fast-paced automotive market, staying ahead requires more than just great products—it’s about building seamless, data-driven experiences that engage your customers at every touchpoint. We leverage the power of HubSpot and cutting-edge AI solutions to deliver a complete, efficient infrastructure that drives growth, enhances customer interactions, and boosts operational efficiency.
By integrating HubSpot with AI, we enable automotive businesses to streamline complex processes—from lead management and marketing automation to customer service and retention strategies. This powerful combination empowers your team to personalise outreach, automate routine tasks, and gain deeper insights into customer behaviours and needs.
Let us help you unlock the true potential of your automotive business. With our expert HubSpot implementation and AI-powered solutions, you’ll gain the competitive edge needed to optimise your operations, drive better results, and accelerate growth—positioning your business for long-term success in an ever-evolving market.
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Some of Our Automotive Work

Jaguar Land Rover Experience
Driving Marketing Success with HubSpot
Jaguar Land Rover Experience (JLRE) sought to enhance the effectiveness of its marketing campaigns, which were previously reliant on print media and lacked measurable performance metrics. By transitioning to a digital-first strategy with HubSpot, JLRE aimed to improve lead generation and track the success of advertising efforts across multiple experience centres.
The implementation of HubSpot enabled JLRE to centralise campaign tracking and performance analytics, resulting in a 448.7% return on investment during their Christmas campaign compared to the previous year. Additionally, web traffic increased by 90%, and advertising spend was reduced by 77%. This strategic shift allowed JLRE to optimise their marketing spend and achieve significant growth in online leads and engagement.

IM Group
Seamless HubSpot Implementation for Automotive CRM Transformation
IM Group, a leading vehicle importer in the UK and Europe representing brands like Subaru, Hyundai, Isuzu, and GWM ORA, faced the challenge of transitioning from their retiring CRM, BlueVenn, to a more robust solution. Seeking a CRM that could seamlessly integrate with their Microsoft-focused IT environment and cater to their automotive-specific needs, IM Group partnered with Nexa Cognition for a tailored HubSpot implementation. Our team provided efficient planning, technical demonstrations, and a risk-free initial phase to ensure the solution met IM Group's expectations.
The collaboration resulted in a successful transition to HubSpot, accommodating 18 business units, managing over 1.4 million contacts, and supporting five brands across two international regions. IM Group's senior management expressed satisfaction with the project's success, highlighting Nexa Cognition's role in navigating the complex challenges and delivering a CRM solution that aligned with their operational needs.

Gtechniq
Boosting eCommerce Sales with HubSpot’s Behavioural Automation
Gtechniq, a global leader in high-performance automotive surface protection, sought to enhance its eCommerce sales by engaging visitors who browsed products without completing a purchase. Partnering with Nexa Cognition, Gtechniq implemented advanced behavioural automation through HubSpot to track user activity and re-engage high-interest contacts. This involved introducing intelligent workflows that personalised follow-ups based on browsing behaviour, aiming to increase conversion rates and build a scalable automation system without overwhelming users.
The solution led to significant improvements, with over 2,000 customers entering the automated workflows weekly. This resulted in an increase in eCommerce revenue from £82.68K to £107.78K. Gtechniq's marketing and eCommerce teams reported enhanced customer engagement and a more effective digital sales strategy. The implementation of behavioural tracking and personalised promotions provided a scalable, automated framework for turning passive browsing into consistent, measurable online growth.
Revolutionise your automotive business with HubSpot and AI
Frequently Asked Questions
What is HubSpot, and how can it benefit my automotive business?
HubSpot is a comprehensive CRM platform that streamlines marketing, sales, and customer service efforts. For automotive businesses, HubSpot helps centralise client data, automate lead generation, optimise the sales pipeline, and improve customer engagement, ultimately driving growth and efficiency.
How can HubSpot help improve my lead generation in the automotive industry?
HubSpot’s marketing automation tools, such as landing pages, forms, and email campaigns, help capture high-quality leads. By integrating these tools with your CRM, you can manage, nurture, and convert leads more effectively, ensuring you never miss an opportunity to engage a potential customer.
How does AI integrate with HubSpot to optimise my automotive business?
HubSpot’s AI-powered tools help automate repetitive tasks, personalise marketing efforts, and predict future customer behaviours. With AI integration, your business can provide more relevant recommendations, optimise customer journeys, and increase conversions—all while saving time and resources.
Can HubSpot CRM integrate with my existing automotive software systems?
Yes, HubSpot integrates with a wide range of third-party applications, including inventory management, customer support systems, and accounting software. This ensures your data remains centralised, enabling your team to work more efficiently and make better, data-driven decisions.
How can HubSpot’s reporting and analytics improve my automotive marketing strategy?
HubSpot’s reporting tools provide detailed insights into your marketing performance, lead conversion rates, and sales pipeline health. These insights help you track key metrics, optimise campaigns, and make informed decisions to maximise ROI, ensuring your marketing efforts deliver measurable results.
What benefits does HubSpot bring to the automotive sales process?
HubSpot’s CRM enables your sales team to manage customer relationships more effectively by automating follow-ups, tracking leads, and streamlining the sales pipeline. With HubSpot, your team can focus on closing deals and improving customer satisfaction, while the platform handles routine tasks.
How can HubSpot improve customer service and support for my automotive business?
HubSpot’s customer service tools, like ticketing and live chat, centralise all customer inquiries, making it easier for your support team to respond quickly and efficiently. By integrating with your CRM, HubSpot ensures that your team has all the information they need to deliver a personalised and seamless service experience.
Can HubSpot help me personalise marketing campaigns for my automotive customers?
Yes, HubSpot allows you to segment your customer base and personalise communications based on their interests, browsing behaviour, and previous interactions. This ensures that your marketing messages are relevant and timely, helping you build stronger customer relationships and increase engagement.
What results can I expect from implementing HubSpot CRM in my automotive business?
By implementing HubSpot, automotive companies can expect improved lead conversion rates, streamlined sales processes, better marketing ROI, and enhanced customer relationships. Companies like Jaguar Land Rover and IM Group have seen significant improvements in customer engagement, marketing efficiency, and overall business growth through HubSpot.
How do I get started with HubSpot for my automotive business?
Getting started with HubSpot is simple. Begin with HubSpot onboarding, where our team will set up your CRM, integrate it with your existing systems, and customise it to your specific automotive business needs. From there, we provide training, support, and AI solutions to help you optimise your use of the platform and achieve your business goals.
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Real Businesses, Unmatched Results


































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Client Success, Our Priority

It's been a great experience to partner with Nexa Cognition on implementing smarter ways of working with HubSpot. The sessions were really useful, with lots of bonus insights on sales and marketing approaches. Following it, the support on a day-to-day basis has been fantastic, so many learnings and tips on how to make the most of the platform. They're real experts and the positive attitude makes the whole difference.
Martins dos Santos

We had a one-on-one training session with Nexa Cognition focused on improving our data quality and record management. Monica was fantastic from start to finish and the session was tailored to our needs. She is extremely knowledgeable and experienced and gave us best practices and industry tips. The follow-up support was also invaluable, helping us to problem solve queries in the system.
Susann Yung

Nexa Cognition has been really good at understanding our needs and the specificities of our audience and sales process. They helped in the whole sales and marketing journey from the website design, the CRM implementation, the digi- tal Marketing to the lead nurturing. They made the HubSpot user experience easier and fluid.
Kadiri, L

Nexa Cognition has supported the growth of Pure Minds Academy since 2016, which is when they convinced us that the commercial foundations of our business should be built using HubSpot. Not only has every iteration of our website been on this platform but today we use the full marketing, sales and customer service features as well. The team at Nexa Cognition has also trained us so that day to day website management (including the creation of new pages), landing pages, email marketing, campaigns and even social media posts and publishing are managed by our small team. All in all, from branding to genuine business growth, the team and I can't recommend Nexa Cognition highly enough
C,A.

Their proficiency in HubSpot CRM set-up and migration is unparalleled, and their unwavering commitment to excellence has made them stand out as one of the best agencies I've ever collaborated with. From the very beginning, Nexa Cognition displayed an unmatched level of attentiveness and dedication. Despite the complexity of the task, Nexa Cognition tackled it with finesse and professionalism, assuring us that we were in capable hands.
EL Shabrowy

Nexa Cognition completely rebuilt our approach to sales through utilising HubSpot and its features limited to our currently license. They understood clearly our pain points and requirements and delivered a solution which will help us grow as an organisation now for the foreseeable. Shout out to Gary, Sam, Aman & Heena for their great professionalism and support!
Walker, M.

The team at Nexa Cognition have been an excellent partner to our business, starting by the re-branding and launch of our new website. We now work with them to grow our footprint and brand in the market, with a variety of approaches. They are a creative and dedicated team, who are great to work with. Their knowledge of HubSpot has been extremely valuable to us getting the most out of the software to help our business achieve its goals.
Imogen Conyers
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