Transform Your SaaS Business with HubSpot CRM & AI-Powered Solutions


HubSpot for SaaS Companies: AI-Powered CRM Solutions to Drive Growth
At N/C, we help software and SaaS companies scale faster and optimise their operations using HubSpot for SaaS and advanced AI for SaaS solutions. As an Elite HubSpot Partner, we provide full onboarding, tailored CRM implementation, expert training, and ongoing support to ensure your HubSpot system drives measurable results.
With the competitive nature of SaaS, personal connections are important—but automation and AI provide the edge needed to stay ahead. By integrating HubSpot for SaaS companies with AI-driven tools, we automate repetitive tasks, personalise customer journeys, optimise pipelines, and provide actionable insights. This ensures your team can focus on strategic growth while workflows are fully optimised for efficiency and scalability.
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Driving Growth and Efficiency in SaaS with HubSpot and AI
In the competitive SaaS landscape, personal connections with customers are crucial. However, automation and AI provide the edge needed to stay ahead. By integrating HubSpot CRM with AI-driven tools, we help you automate repetitive tasks, personalise customer journeys, optimise your sales and marketing pipelines, and deliver actionable insights. This ensures your team can focus on strategic growth while workflows are fully optimised for efficiency and scalability.
Here’s How We Can Support You
Some of Our SaaS Work

Global Data
Centralised CRM, powered by AI
GlobalData, a leading provider of data-driven insights, faced challenges managing two separate Pardot instances across 34 media sites, encompassing over 2 million contacts. With a looming Salesforce/Pardot renewal deadline, they sought a streamlined CRM solution to consolidate their systems and improve efficiency. N/C executed a tailored Pardot-to-HubSpot migration, focusing on data accuracy, process streamlining, and implementing tools to support GlobalData’s evolving needs. This included integrating HubSpot Marketing Hub Enterprise and Operations Hub Enterprise, along with enhancements like expanded contact databases and a dedicated IP for transactional emails.
To ensure a seamless transition, N/C deployed a specialised migration team supported by technical architects. Pre-sales workshops were conducted to align project goals within the three-month Salesforce contract renewal window, ensuring timely execution. The outcome was a fully integrated central digital hub, simplifying marketing activities and creating synergies between sales, marketing, and strategy to support business objectives.

BJSS
Scalable, SEO-optimised HubSpot site
BJSS, a UK-based technology and engineering consultancy, sought to enhance its digital presence with a scalable, SEO-optimised website that aligned with its updated brand identity. The existing HubSpot site was challenging to manage, lacked consistent templating, and didn't support the company's growth objectives. N/C addressed these issues by rebuilding the website with a flexible architecture, intuitive CMS, and adaptable templates, ensuring ease of content management and alignment with BJSS's evolving brand.
The new platform empowers BJSS's internal teams to create, manage, and optimise content without technical barriers, supporting lead generation and long-term marketing strategies. Built for continuous growth, the website enables BJSS to improve SEO performance, drive high-quality leads, and maintain a cohesive digital presence across all touchpoints. This transformation positions BJSS for sustainable success in the competitive technology and engineering sector.

Fluid Codes
Seamless HubSpot automation
Fluid Codes, a leading ANSYS software partner in the Middle East, faced challenges with misaligned marketing and sales processes, leading to inefficiencies in lead management. To address these issues, N/C implemented a tailored HubSpot onboarding, integrating it with Fluid Codes' existing Salesforce system. This integration enabled seamless data communication, supporting scalable marketing automation and effective lead nurturing. The solution included establishing shared data architecture, mapping lead management workflows, and building nurture strategies tailored to each customer journey stage.
As a result, Fluid Codes' marketing and sales teams gained improved visibility into lead status and progression within the sales pipeline. The onboarding concluded with the team fully trained and confident in using HubSpot, equipped with automated nurturing journeys and a comprehensive suite of dashboards and reports. This transformation empowered Fluid Codes to operate with a shared view of the customer, supported by a robust CRM foundation, enhancing collaboration and driving business growth.
Revolutionise your SaaS & Software business with HubSpot and AI
Frequently Asked Questions
How does HubSpot help SaaS companies scale?
HubSpot centralises data, automates workflows, and tracks subscription metrics, enabling SaaS businesses to grow efficiently while maintaining personalised engagement.
Can AI help reduce churn for subscription-based SaaS businesses?
Yes. AI predicts at-risk accounts, triggers automated retention campaigns, and provides actionable insights to maximise customer lifetime value.
What HubSpot features are most important for SaaS businesses?
Features like custom pipelines, subscription lifecycle management, lead scoring, automation workflows, and AI analytics are crucial for scaling revenue efficiently.
Do I need to migrate my existing CRM to HubSpot?
Migration centralises data and optimises workflows. N/C ensures secure, accurate migration for smooth adoption of HubSpot for SaaS companies.
How does AI integrate with HubSpot for SaaS businesses?
AI enhances HubSpot with predictive analytics, lead scoring, personalised campaigns, churn forecasting, and actionable insights for smarter business decisions.
How quickly can I see results from HubSpot and AI implementation?
Automation and workflow improvements can deliver immediate efficiency gains, while measurable results in conversions, retention, and revenue typically appear within 3–6 months.
Can HubSpot automate onboarding for SaaS trials and subscriptions?
Yes. HubSpot workflows can automate onboarding emails, product tutorials, and follow-ups for a consistent and engaging user experience.
How do I track SaaS KPIs in HubSpot?
HubSpot dashboards track metrics like MRR, churn, LTV, trial-to-paid conversion, and pipeline performance, enhanced by AI insights for smarter forecasting.
What support does N/C provide post-implementation?
We provide ongoing support including workflow optimisation, advanced analytics, team training, and strategic consultancy to scale your SaaS business efficiently.
Why should I choose N/C for HubSpot and AI in SaaS?
As an Elite HubSpot Partner, N/C combines deep SaaS industry expertise with technical HubSpot knowledge and AI integration skills, delivering end-to-end solutions that optimise revenue operations and drive measurable growth.
Our clients rely on us for impactful business solutions
Real Businesses, Unmatched Results


































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Client Success, Our Priority

It's been a great experience to partner with Nexa Cognition on implementing smarter ways of working with HubSpot. The sessions were really useful, with lots of bonus insights on sales and marketing approaches. Following it, the support on a day-to-day basis has been fantastic, so many learnings and tips on how to make the most of the platform. They're real experts and the positive attitude makes the whole difference.
Martins dos Santos

We had a one-on-one training session with Nexa Cognition focused on improving our data quality and record management. Monica was fantastic from start to finish and the session was tailored to our needs. She is extremely knowledgeable and experienced and gave us best practices and industry tips. The follow-up support was also invaluable, helping us to problem solve queries in the system.
Susann Yung

Nexa Cognition has been really good at understanding our needs and the specificities of our audience and sales process. They helped in the whole sales and marketing journey from the website design, the CRM implementation, the digi- tal Marketing to the lead nurturing. They made the HubSpot user experience easier and fluid.
Kadiri, L

Nexa Cognition has supported the growth of Pure Minds Academy since 2016, which is when they convinced us that the commercial foundations of our business should be built using HubSpot. Not only has every iteration of our website been on this platform but today we use the full marketing, sales and customer service features as well. The team at Nexa Cognition has also trained us so that day to day website management (including the creation of new pages), landing pages, email marketing, campaigns and even social media posts and publishing are managed by our small team. All in all, from branding to genuine business growth, the team and I can't recommend Nexa Cognition highly enough
C,A.

Their proficiency in HubSpot CRM set-up and migration is unparalleled, and their unwavering commitment to excellence has made them stand out as one of the best agencies I've ever collaborated with. From the very beginning, Nexa Cognition displayed an unmatched level of attentiveness and dedication. Despite the complexity of the task, Nexa Cognition tackled it with finesse and professionalism, assuring us that we were in capable hands.
EL Shabrowy

Nexa Cognition completely rebuilt our approach to sales through utilising HubSpot and its features limited to our currently license. They understood clearly our pain points and requirements and delivered a solution which will help us grow as an organisation now for the foreseeable. Shout out to Gary, Sam, Aman & Heena for their great professionalism and support!
Walker, M.

The team at Nexa Cognition have been an excellent partner to our business, starting by the re-branding and launch of our new website. We now work with them to grow our footprint and brand in the market, with a variety of approaches. They are a creative and dedicated team, who are great to work with. Their knowledge of HubSpot has been extremely valuable to us getting the most out of the software to help our business achieve its goals.
Imogen Conyers
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