15%
Increase in Toshiba’s digital audience engagement within six months.
35%
Growth in lead generation via award-winning PPC campaigns.
10,000+
Website visitors driven monthly through strategic search efforts.
20%
Improvement in customer retention with tailored campaigns.
Overview
Toshiba partnered with Nexa Cognition to strengthen its digital footprint and drive meaningful growth in the competitive MENA region. Leveraging data-driven strategies and award-winning search (PPC) campaigns, Nexa Cognition successfully delivered significant results. The collaboration was further recognized with the prestigious MENA Search Award 2024 for Best Use of Search (PPC), solidifying Toshiba’s leadership in the digital space.
Strategic Excellence in Action
Objectives
Strengthen Toshiba's digital footprint, drive high-quality leads, enhance audience engagement, and establish Toshiba as a market leader in the competitive MENA region through innovative digital strategies.
Challenges
Toshiba faced intense competition in the MENA tech market, a diverse audience with varied needs, and the challenge of optimizing campaigns for consistent and measurable ROI.
Solution
Nexa Cognition developed an award-winning PPC strategy, combined with tailored performance marketing and data-driven content, to achieve impactful reach, audience engagement, and substantial growth in leads and conversions.
Partnering with Nexa Cognition for our PPC campaigns has transformed Toshiba’s digital presence in the region and we are able to contribute to our Partner’s sales pipeline with Sales Qualified Leads. Before their involvement, our digital visibility was minimal. With Nexa Cognition’s approach, we’ve seen an impressive increase in conversions and, more importantly, a reduction in our cost per conversion. Their precise targeting and continuous optimisation have ensured that our ad budget is used effectively, driving real business results. Nexa Cognition's expertise in the B2B sector has truly helped us take our PPC campaign to the next level. Ajith SivaProducts & Solutions Manager, Toshiba Gulf FZEv