Riverside Insights

A refreshed website and digital strategy to elevate platform visibility, drive leads, and support enterprise growth

Hubspot CMS

Website

UX & UI

Overview

Riverside Insights is a leading provider of educational assessments, supporting schools and institutions with data-driven tools to enhance learning outcomes. While their previous website was functional, it lacked the clarity, visual appeal, and intuitive structure seen in competitor platforms. Seeking to modernise their digital presence, Riverside aimed to deliver a simplified, compelling experience that better reflected their brand and product suite.

Transforming User Experience and Brand Alignment with a Modern HubSpot CMS-Ready Website

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Objectives

Riverside Insights set out to create a clean, modern website that aligned with their brand and effectively communicated their educational product offerings. The goal was to improve clarity in navigation and messaging, ensure CMS-ready designs for HubSpot, and explore the right visual style balance between photography and illustration to reflect real-world learning environments.

Challenges

The existing website structure and design were outdated, leading to a disjointed user experience and unclear product messaging. Riverside needed a partner with deep knowledge of HubSpot CMS limitations, and required that all assets be designed for internal development handoff rather than a full agency-led build, making scalability and clarity in documentation essential.

Solution

Nexa Cognition partnered closely with Riverside Insights to develop a strategic, design-first approach tailored to HubSpot’s CMS framework. After testing multiple visual directions, we landed on a style centred around authentic photography to convey collaboration between educators and students. Drawing on UX best practices, we simplified the site structure, refined content discoverability, and brought greater cohesion to the product messaging. All deliverables were built for scalability and ease of implementation by Riverside’s internal development team.

Strategic Design Delivery & Long-Term Value

The final outcome was a fully redesigned, CMS-ready website handed off seamlessly for internal implementation. The new UX delivers a clean, modern interface aligned with educational and B2B standards, while the refined structure and visual system enhance clarity and user navigation. Beyond the immediate redesign, the project created a flexible design foundation that will support Riverside’s ongoing marketing efforts and long-term digital strategy.