Optify

A refreshed website and digital strategy to elevate platform visibility, drive leads, and support enterprise growth

Website

Lead Generation

Content

Overview

Optify was founded in 2018 by Pam Krulitz, Kris Carpenter, and Lisa Banks with a mission to make leadership coaching more accessible. Their innovative platform launched alongside partnerships with forward-thinking companies like Lyft and Deltek, enabling scalable, personalized coaching experiences.

Over time, Optify evolved its model, moving beyond direct coaching delivery to a subscription-based platform that empowers organisations and other coaching providers to scale leadership development and amplify impact. Today, Optify supports thousands of coachees and continues to drive meaningful leadership transformation at scale.

Standardising Global Sales and Marketing for Success

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Objectives

Redesign the website to reflect the growing platform, attract enterprise clients, and support lead generation while clearly communicating Optify’s expanded services and value proposition.

Challenges

Increase awareness of the platform, shift perception from services to product-first, and convert interest into leads through a modern, conversion-focused website experience.

Solution

A refreshed brand experience, restructured UX, targeted messaging, and new digital assets. All focused on elevating Optify’s platform, improving clarity, and generating qualified enquiries.

Scaling Impact Through a Stronger Digital Presence

The new Optify website successfully bridges the gap between technology and human connection, showcasing the power of scalable leadership development. With a cleaner user journey, improved messaging, and a bold new design, the platform is now front and center, clearly communicating the unique value Optify offers to enterprise clients and coaching partners.

Our collaborative approach helped reposition Optify as a category leader while creating a stronger digital foundation for ongoing campaigns, lead generation, and business expansion. As a result, Optify is better equipped to reach the right audiences, grow strategic partnerships, and fulfill its mission to democratize leadership coaching at scale.