Overview
Node Building Consultancy is a specialist building surveying and project management firm offering strategic property advice across the UK. As the business scaled, Node sought a centralised CRM system to streamline their sales operations and improve collaboration. The move to HubSpot Sales Hub provided the perfect opportunity to replace manual processes and future-proof their commercial approach.
Relaunching with a Refined CRM Strategy
Objectives
Node needed a flexible CRM to support sales growth, automate processes, and onboard the team with a structured, scalable setup tailored to their business model.
Challenges
The team was reliant on spreadsheets, lacked sales visibility, and had no standardised sales process, leading to duplicate work, inconsistent pricing, and communication gaps.
Solution
Through guided onboarding, we defined their sales process, built automation, integrated with Xero, and provided team training, ensuring a scalable, collaborative, and transparent system.

From Manual to Methodical: A Sales Hub Built for Growth
By the end of the onboarding, Node Building Consultancy had a complete and consistent sales process built in HubSpot. The implementation of playbooks, sequences, and forecasting tools brought structure and clarity to their pipeline. Team-wide transparency improved dramatically, helping eliminate duplicated conversations and standardise client communications, boosting productivity and enabling confident business growth.