Gulf Craft

Gulf Craft revitalised its CRM strategy by optimising its HubSpot portal and aligning internal processes for enhanced sales and marketing efficiency.

HubSpot

HubSpot Implementation

CRM Optimisation

Relaunching with a Refined CRM Strategy

Objectives

Gulf Craft aimed to relaunch a key brand using HubSpot’s automation and CRM tools, while also streamlining their portal setup through a structured onboarding and audit process.

Challenges

Despite using HubSpot for years, the portal lacked structure, causing user confusion and asset sprawl, hindering marketing execution and overall CRM effectiveness.

Solution

We ran a full audit, defined data architecture, lead workflows, nurture journeys, and sales processes per brand, backed by targeted training to align teams and drive adoption.

From Fragmentation to Foundation: Setting Gulf Craft Up for Scalable Growth

By the end of the onboarding, Gulf Craft had a fully optimised and structured HubSpot portal tailored to support sales and marketing across all brands. Marketing engagement rose thanks to clear segmentation and automation, while operational efficiency improved with reduced manual tasks. With compliant data handling and streamlined processes, the team is now equipped for sustained growth and campaign success.