Galebreaker

Unifying Sales, Marketing & Service Through HubSpot Enablement

Hubspot Implementation

HubSpot

Marketing & Sales Alignment

Overview

Galebreaker designs and delivers fabric-engineered solutions that ventilate and protect agricultural, industrial, and commercial structures around the world. With operations spanning sectors such as dairy farming, oil and gas, and data centres, the business needed greater operational efficiency and visibility. Prior to partnering with Nexa Cognition, Galebreaker relied on spreadsheets to manage customer data and marketing campaigns, resulting in siloed teams, process inefficiencies, and limited insight into performance.

Enhancing Efficiency and Team Alignment with HubSpot

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Objectives

Galebreaker engaged Nexa Cognition to onboard their teams across sales, marketing, and customer service onto HubSpot. The goal was to integrate their existing and new tech stack, reduce manual effort, and create real-time visibility into contact management, campaign performance, and customer lifecycle metrics, all while streamlining operations and improving alignment across departments.

Challenges

With no centralised CRM in place, Galebreaker lacked visibility over its sales and marketing processes. Manual data entry and spreadsheet tracking created bottlenecks, increased risk, and limited the ability to make strategic, data-informed decisions. The organisation needed a scalable system that could unify its teams, automate key functions, and provide actionable insight across the customer journey.

Solution

Nexa Cognition led a full HubSpot onboarding process across all departments, aligning technology with day-to-day workflows. We integrated Galebreaker’s tools into a single, cohesive system and created custom dashboards to provide real-time visibility into leads, deals, and customer activity. By automating routine processes and centralising data, Galebreaker gained the clarity and control needed to optimise performance across marketing, sales, and service functions.

Operational Transformation & Business Impact

The integration of HubSpot enabled Galebreaker to significantly enhance operational efficiency and team alignment. Sales and marketing performance improved through real-time, data-driven decision-making, supported by clear insights into campaign outcomes and user behaviour. Automation saved time and reduced manual workloads, allowing teams to focus on high-value activities. Ultimately, the business achieved faster response times, a shorter contact-to-customer lifecycle, and a more unified, scalable platform for growth.