Finductive Ltd

Empowering Growth with a Scalable, Customised HubSpot CRM Framework

Digital Strategy

HubSpot

Marketing & Sales Alignment

Overview

Finductive Ltd is a licensed Financial Institution regulated by the Malta Financial Services Authority (MFSA), offering innovative financial services across the European Economic Area. As client demand and operations expanded, Finductive sought to future-proof their digital infrastructure by integrating HubSpot as a centralised CRM and marketing automation solution. The goal was to optimise communication with clients while building a system flexible enough to reflect their unique user structure.

Driving Growth with Scalable, Customised HubSpot CRM Solution

Get In Touch

Objectives

Finductive aimed to implement HubSpot to centralise CRM and marketing functions, onboard their team efficiently, and build custom structures tailored to their unique contact and data management needs.

Challenges

Their biggest challenge was managing multiple users under one email address, which complicated segmentation, marketing personalisation, and accurate CRM data structuring within a scalable framework.

Solution

We developed a HubSpot configuration using Custom Objects and Customer IDs to distinguish users, automate segmentation, and enable efficient, compliant communications with reduced manual overhead.

Scalable CRM Infrastructure for Long-Term Success

The result is a future-ready CRM that balances complexity with clarity. Finductive now operates with a powerful, streamlined data model that supports enhanced personalisation, automated campaign delivery, and regulatory compliance. Operational efficiency has improved through automation, and the marketing team can now execute intelligent, data-driven campaigns at scale. With this foundation in place, Finductive is preparing to extend HubSpot adoption to their sales operations—further centralising their customer engagement strategy and driving growth.