Overview
Dennis Eagle, a global leader in the design and manufacture of refuse collection vehicles, selected HubSpot to modernise their sales and marketing operations, moving away from fragmented manual systems toward scalable automation.
Building a Scalable CRM with HubSpot
Objectives
Dennis Eagle aimed to adopt a customisable CRM that could automate marketing and sales processes while supporting growth and enhancing collaboration between teams.
Challenges
Reliance on spreadsheets limited data visibility and caused duplicated work. The marketing team also lacked tools for delivering tailored campaigns and structured customer engagement.
Solution
We delivered a guided onboarding, defining data architecture, lead management, and nurture processes, creating alignment across sales and marketing for better efficiency and customer experience.

Laying the Groundwork for Scalable Growth
The onboarding process equipped Dennis Eagle with a streamlined, connected CRM platform that improved internal coordination and data clarity. With clearly defined workflows and lifecycle stages, the sales and marketing teams could work from a shared source of truth, run personalised campaigns, and reduce operational bottlenecks, empowering the business to scale confidently.