Overview

Connex Partners is the leading executive network for C-level HR and healthcare leaders across the United States. Their invite-only community offers exclusive access to peer-to-peer knowledge sharing through in-person think tanks, digital forums, and curated events.

What sets Connex apart is its white-glove concierge model, meeting individually with members to understand their challenges, then actively connecting them with solution partners that deliver real, strategic value. This unique service model positions Connex at the center of innovation and leadership within its industries.

Standardising Global Sales and Marketing for Success

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Objectives

Create a website that reflects the premium Connex brand, clearly communicates its unique services, and builds credibility through thought leadership and member insights.

Challenges

Effectively convey Connex’s dual value proposition to Members and Partners while encouraging enquiries and positioning the site as a credible source of insight.

Solution

A strategically designed website that communicates value, supports sales efforts, highlights thought leadership, and clearly speaks to Connex’s distinct audiences.

Connex Body

Elevating Brand, Building Trust, Driving Growth

The new Connex Partners website has become a critical asset in raising the brand’s profile and clearly communicating its unique market offering. With refined messaging, intuitive UX, and a clean, professional design, the site effectively addresses both prospective Members and Partners, showcasing the value of Connex’s exclusive network and concierge services. It also serves as a central hub for thought leadership, reinforcing Connex’s authority in the HR and healthcare spaces. The result is a digital platform that not only enhances credibility but actively supports marketing and sales efforts, helping Connex generate demand and accelerate business growth.

When we came to Cognition we needed a marketing strategy. We live and breathe positioning but we needed someone from the outside to ask the right questions to us. That's what they did. Building a coherent marketing strategy and website that aligned with our goals and a clear path to execution. Connex Partners