Cedar Rose

Redefining Digital Presence to Drive Global Lead Generation

Website

HubSpot

SEO

Overview

Cedar Rose is an internationally recognised provider of business intelligence and credit risk solutions, known for its unparalleled accuracy and deep expertise in Middle Eastern markets. As the company repositioned itself for broader international growth, it identified the need for a strategic digital overhaul. Cedar Rose engaged Nexa Cognition to deliver a modern, scalable website experience that clearly communicated its complex service offering and enhanced lead generation across global markets.

Driving 430% Increase in Organic Conversions with Focused SEO Strategy

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Objectives

The project’s core goals included delivering a full redesign and rebuild of the website to reflect a clean, modern, and customer-centric brand experience. This involved improving the site structure to better communicate Cedar Rose’s unique value proposition, enhancing SEO to drive international traffic, and empowering internal teams with a flexible CMS that supported long-term content and growth strategies.

Challenges

Cedar Rose’s existing website architecture and visual identity no longer aligned with its market ambitions or evolving service offerings. The platform struggled to communicate complex services in a clear, compelling way, and suffered from low organic visibility and underperforming lead generation. Additionally, the company required a more scalable and user-friendly CMS to support internal content management without developer reliance.

Solution

Nexa Cognition led a strategic transformation of the Cedar Rose website, rebuilding the platform on HubSpot CMS following a deep discovery phase. We restructured the site architecture to prioritise core services and created modular templates for flexible content deployment. The new visual identity embraced a clean, professional style designed to resonate with global B2B audiences. UX improvements and conversion-focused content were implemented to guide users through the site and drive inbound interest. The final result was a digital platform built for scale, clarity, and credibility.

Global Presence & Scalable Digital Infrastructure

Cedar Rose launched a fully redesigned, modern website on HubSpot CMS that better reflects its international reputation and service depth. The improved architecture and visual language helped clarify the company’s offering for a global audience, while foundational SEO work laid the groundwork for long-term traffic and lead growth. Internal teams are now equipped with a modular CMS experience, enabling efficient updates and content expansion. Post-launch, Cedar Rose reported stronger inbound lead quality and a noticeable uplift in digital engagement across international markets.