CBRE

Digital Transformation to Capture High-Value Investors in the Middle East

SEO

Digital Strategy

Website

Boosting Organic Traffic and Attracting High-Value Investors in the Middle East

Objectives

CBRE sought to broaden its reach by developing a targeted digital marketing and lead generation strategy aimed specifically at high-net-worth investors in the Middle East. The objective was to boost organic search visibility across key markets, improve engagement with tailored messaging, and establish a scalable online presence that supports ongoing growth and lead acquisition.

Challenges

With limited prior SEO activity, CBRE was starting from a relatively low digital baseline. The company needed to navigate a complex keyword landscape spanning multiple markets, services, and industries. Competing against well-established, authoritative real estate websites in a highly competitive sector added further difficulty. Additionally, CBRE’s existing website structure was outdated and not optimised to support increased traffic or user engagement.

Solution

Nexa Cognition implemented a comprehensive digital strategy focused on SEO, content, and site architecture enhancements. This included a full technical audit and optimisation, development of highly targeted, region-specific content tailored to the investor audience, and a prioritised keyword strategy aligned with CBRE’s service lines and markets. By improving both the technical and content foundations, the strategy aimed to significantly improve organic search performance and user engagement.

Results & Impact

Within the first 12 months, CBRE experienced substantial digital growth, including a 40% increase in organic traffic, 35% more new users from search, and a 30% boost in time spent on site. The strategy also drove a 15% rise in page views, reduced bounce rates by 22%, and secured top 10 Google rankings for over 75 targeted keywords. This digital transformation enabled CBRE to attract and engage high-net-worth investors effectively, strengthening its competitive position and laying the groundwork for sustained growth in key emerging markets.