Atom Learning

Unlocking HubSpot’s Potential to Boost Lead Conversion and Automation

Hubspot Training

HubSpot Automation

Marketing & Sales Alignment

Increasing Lead Conversions and Optimising Operations with HubSpot Automation

Objectives

Atom Learning aimed to upskill their marketing team on HubSpot’s key tools and workflows, optimise and automate lead responses to reduce manual effort, improve lead-to-meeting conversion rates, and establish scalable, efficient CRM processes that support ongoing growth.

Challenges

Despite years of HubSpot use, Atom Learning was underutilising automation features, resulting in manual processes that slowed lead response times. The internal team lacked confidence in applying HubSpot best practices, and performance tracking and automation strategies were limited, constraining growth potential.

Solution

Nexa Cognition delivered tailored training sessions focused on workflows, lead scoring, and automation logic, empowering Atom Learning’s team with the skills needed to optimise and manage HubSpot independently. We redesigned their lead handling process by introducing an automated workflow that replaced manual follow-ups with personalised emails containing direct meeting booking links, significantly speeding up lead engagement.

Outcomes & Future Growth

Following implementation, Atom Learning saw a substantial conversion rate increase from 60% to 80% thanks to the automated follow-up system. Lead management became more streamlined, freeing the team from manual tasks and enabling faster response times. The internal team gained ongoing access to recorded training sessions, supporting continuous learning and optimisation. Overall, the new automation framework established a sustainable, scalable process that improved the user experience for inbound leads and positioned Atom Learning for continued growth.