Havelock One Interiors is a premier interior fit-out contractor and manufacturer of high-quality furniture, shop fittings, and metalworks. With a legacy spanning 25 years, the company was originally founded as a joint venture between Havelock Europe and a leading Middle Eastern furniture manufacturer. Their diverse portfolio covers retail, hospitality, and government projects across the GCC and the UK. To enhance customer data management and operational efficiency in their UK operations, Havelock One partnered with NEXA Cognition to implement HubSpot CRM. This transformation enabled them to centralise data, improve customer engagement, and offer a more personalised experience across their key markets.
Standardising Global Sales and Marketing for Success
NEXA Cognition’s goal was to consolidate customer data into HubSpot CRM, improving data accuracy and providing a unified system for UK operations.
Challenges
Havelock One’s UK operations struggled with fragmented customer data, limited operational oversight, and inconsistent data capture, making it challenging to track performance and manage cross-region activities.
Solution
NEXA Cognition implemented HubSpot CRM, providing advanced dashboards and reports for enhanced operational oversight, improving data integrity, and enabling the UK leadership team to monitor and optimise customer engagement effectively.
