Engel & Volkers

Driving Growth Through Data-Driven Segmentation and Personalisation

Hubspot Implementation

Sales Training

Marketing & Sales Alignment

Overview

Engel & Völkers is a globally renowned leader in the brokerage of premium residential properties, commercial real estate, yachts, and aircraft. With over 800 locations worldwide, the company delivers tailored professional services to both private and institutional clients.

In Mallorca, Engel & Völkers is a dominant force in the luxury property market, operating 18 property shops with a team of approximately 150 expert real estate agents, specialising in prime-location properties.

The mallorcasouthwest.com website served as a key platform for prospects to explore available properties through the local Engel & Völkers licensed network. However, the website was built on a legacy system over a decade old, making it outdated and ineffective in today’s fast-evolving digital landscape.

To maintain their competitive edge, they needed a modern, interactive, and intelligent website that prioritised the customer experience while seamlessly integrating with the HubSpot marketing and sales platform. The new system had to become the central hub for all future marketing and sales activities, providing deeper insights, enhanced engagement, and streamlined lead generation.

Standardising Global Sales and Marketing for Success

Get In Touch

Objectives

Engel & Völkers aimed to modernise their digital presence by creating a data-driven, customer-centric website. The goal was to enhance segmentation, improve lead generation, and integrate seamlessly with HubSpot for marketing automation and sales efficiency.

Challenges

The outdated legacy website lacked advanced segmentation, real-time property updates, and CRM integration. It failed to provide personalised customer journeys, actionable insights, and a seamless user experience, limiting engagement, conversion rates, and marketing effectiveness.

Solution

Nexa Cognition developed a modern, dynamic website with enhanced UX, live data feeds, and deep HubSpot integration. The platform enabled advanced segmentation, personalised content, and automation, optimizing engagement, lead nurturing, and conversion performance.

Transforming Digital Engagement: A Data-Driven, HubSpot-Integrated Website for Enhanced Lead Generation

Nexa Cognition designed and developed a cutting-edge digital experience, ensuring the website met the demands of a modern, data-driven marketing strategy. Key features included:

Enhanced UX and UI for a seamless and engaging user experience
Dynamic content to personalise interactions
Multi-language support for an international audience
Real-time property updates through Head Office database integration
Live data feeds & mobile responsiveness for accessibility across all devices
Advanced CRM integration to streamline sales operations
Full HubSpot technical and marketing integration to optimise lead generation

To maximise platform impact, Nexa Cognition also provided specialised HubSpot training, ensuring teams could fully leverage the platform to increase conversion rates and refine sales strategies.

The Impact: Data-Driven Growth and Unmatched Engagement

The launch of the new website and HubSpot-powered strategy has driven transformational results, delivering:

Significantly higher conversion rates and a steady influx of qualified leads
Advanced customer and prospect reporting, enabling data-driven decision-making and precision targeting
48% surge in email open rates and a 33% increase in newsletter click-through rates
Higher return visitor rate, demonstrating strong brand recall and trust
Deeper segmentation and audience insights, enabling hyper-targeted marketing campaigns
More qualified inbound leads, reducing reliance on outbound efforts

By leveraging intelligent segmentation, automation, and personalised nurturing, Engel & Völkers has successfully expanded into multiple locations and markets, fueling sustained business growth.

Engagement now exceeds industry benchmarks, and within just three months, data capture skyrocketed by over 15%, strengthening Engel & Völkers' ability to convert high-value prospects and sustain long-term business success.