Engel & Volkers
48%
increase in newsletter open rates
33%
increase in CTR on first-quarter campaign
15%
increase in website visitor-to-contact rate
28%
increase in organic traffic in first-quarter
Overview
Engel & Völkers is a globally renowned leader in the brokerage of premium residential properties, commercial real estate, yachts, and aircraft. With over 800 locations worldwide, the company delivers tailored professional services to both private and institutional clients.
In Mallorca, Engel & Völkers is a dominant force in the luxury property market, operating 18 property shops with a team of approximately 150 expert real estate agents, specialising in prime-location properties.
The mallorcasouthwest.com website served as a key platform for prospects to explore available properties through the local Engel & Völkers licensed network. However, the website was built on a legacy system over a decade old, making it outdated and ineffective in today’s fast-evolving digital landscape.
To maintain their competitive edge, they needed a modern, interactive, and intelligent website that prioritised the customer experience while seamlessly integrating with the HubSpot marketing and sales platform. The new system had to become the central hub for all future marketing and sales activities, providing deeper insights, enhanced engagement, and streamlined lead generation.
Standardising Global Sales and Marketing for Success
Objectives
Engel & Völkers aimed to modernise their digital presence by creating a data-driven, customer-centric website. The goal was to enhance segmentation, improve lead generation, and integrate seamlessly with HubSpot for marketing automation and sales efficiency.
Challenges
The outdated legacy website lacked advanced segmentation, real-time property updates, and CRM integration. It failed to provide personalised customer journeys, actionable insights, and a seamless user experience, limiting engagement, conversion rates, and marketing effectiveness.
Solution
Nexa Cognition developed a modern, dynamic website with enhanced UX, live data feeds, and deep HubSpot integration. The platform enabled advanced segmentation, personalised content, and automation, optimizing engagement, lead nurturing, and conversion performance.

Transforming Digital Engagement: A Data-Driven, HubSpot-Integrated Website for Enhanced Lead Generation
Nexa Cognition designed and developed a cutting-edge digital experience, ensuring the website met the demands of a modern, data-driven marketing strategy. Key features included:
- Enhanced UX and UI for a seamless and engaging user experience
- Dynamic content to personalise interactions
- Multi-language support for an international audience
- Real-time property updates through Head Office database integration
- Live data feeds & mobile responsiveness for accessibility across all devices
- Advanced CRM integration to streamline sales operations
- Full HubSpot technical and marketing integration to optimise lead generation
To maximise platform impact, Nexa Cognition also provided specialised HubSpot training, ensuring teams could fully leverage the platform to increase conversion rates and refine sales strategies.

The Impact: Data-Driven Growth and Unmatched Engagement
The launch of the new website and HubSpot-powered strategy has driven transformational results, delivering:
- Significantly higher conversion rates and a steady influx of qualified leads
- Advanced customer and prospect reporting, enabling data-driven decision-making and precision targeting
- 48% surge in email open rates and a 33% increase in newsletter click-through rates
- Higher return visitor rate, demonstrating strong brand recall and trust
- Deeper segmentation and audience insights, enabling hyper-targeted marketing campaigns
- More qualified inbound leads, reducing reliance on outbound efforts
By leveraging intelligent segmentation, automation, and personalised nurturing, Engel & Völkers has successfully expanded into multiple locations and markets, fueling sustained business growth.
Engagement now exceeds industry benchmarks, and within just three months, data capture skyrocketed by over 15%, strengthening Engel & Völkers' ability to convert high-value prospects and sustain long-term business success.
We saw a significant increase in our marketing performance with the first HubSpot campaign alone, delivering deeper metrics and engagement across our global database. The insights are fascinating and will allow us to be more customer-centric and personalised than ever before. Hans LenzManaging Director, Engel & Völkers