The American University of Malta (AUM) is a private university offering undergraduate, graduate, and English for Academic Purposes programmes. In Q1 2022, AUM partnered with NEXA Cognition to address low student enrolments and ineffective lead management. With only 100 physical students on campus, the university faced challenges with fragmented systems and limited access to lead generation assets. NEXA Cognition implemented HubSpot CRM to integrate data, enhance tracking, and streamline the admissions process, enabling AUM to capture, nurture, and convert quality leads effectively.
Standardising Global Sales and Marketing for Success
NEXA Cognition aimed to integrate AUM’s tools into HubSpot CRM, improve lead tracking, and boost student enrolments.
Challenges
AUM’s inability to use Salesforce correctly led to disorganised data, incomplete tracking, and a lack of insight into applicant progress across their systems.
Solution
NEXA Cognition integrated Salesforce with HubSpot CRM, creating automated tracking for applicant progress and syncing key data, leading to better lead management and increased conversions.
