Estimate your marketing performance and ROI with our performance marketing calculator for UK businesses. Nexa Cognition, a London-based performance marketing agency, helps organisations understand ad spend, cost per lead and return on investment across paid media channels.

Get an instant quote for your Performance Marketing & Campaigns services.
Please follow the 9 simple steps starting below. 
Step 1 of 9
0%
Please fill this field, it's required
Next
Please tick only one sector, by pressing the + sign
Please fill this field, it's required
Previous Next
Please tick one business nature, by pressing the + sign
Please fill this field, it's required
Previous Next
Please tick one at least one platform by pressing the + sign
Previous Next
Please tick one yes or no, by pressing the + sign
  • unnamed (36)
Previous Next
  • unnamed (46) (1)
    Campaigns
    Learn More +
    A PR article is a promotional written piece that enhances online visibility and credibility through strategic distribution and backlinks.
Previous Next
Please tick one yes or no, by pressing the + sign
  • unnamed (46) (1)
Previous Next
Please tick one yes or no, by pressing the + sign
Please fill this field, it's required
Previous Next

Previous Submit

Thank you for submitting the form.

Please check your email for the cost breakdown and detailed information. Feel free to contact us for further discussion.

0

Your Selection so far

Frame 490 (2)

How much should you be investing in performance marketing?

Whether you're running Google Ads, paid social or multi-channel campaigns, understanding cost, return and efficiency is critical.

Our performance marketing calculator helps UK businesses estimate:

• Ad spend
• Cost per lead
• Conversion rates
• Expected return on investment

As a leading performance marketing agency in London, we help businesses turn marketing spend into measurable growth.

PPC-2

What Impacts Marketing Performance?

Performance marketing isn’t just about spend - it’s about efficiency.

Your results depend on:

• Target audience and competition
• Platform (Google Ads, Meta, LinkedIn)
• Conversion rates and funnel quality
• Website performance and UX
• Campaign structure and optimisation
• Tracking and attribution accuracy

This calculator helps you understand how these factors influence your marketing ROI.

PPC_2

Performance Marketing That Delivers

At Nexa Cognition, we go beyond campaign management.

As a strategic performance marketing agency in London, we focus on:

• Maximising ROI across channels
• Improving lead quality and conversion
• Aligning marketing with CRM and revenue
• Providing clear, actionable reporting

Marketing should be accountable - and measurable.

 

PPC-1

What Happens Next?

Once you’ve used the calculator, we can:

• Review your performance assumptions
• Identify inefficiencies in your funnel
• Recommend budget allocation
• Build a scalable performance strategy

This ensures your marketing spend delivers real business outcomes.

Frequently Asked Questions

More Questions?

Email us now and one of our training professionals with be glad to help.
What is a performance marketing calculator?

A performance marketing calculator helps estimate key metrics such as ad spend, cost per lead, conversion rates and return on investment across digital marketing campaigns.

 

How much should I spend on performance marketing in the UK?

Marketing budgets vary, but many UK businesses invest between 5–15% of revenue into performance marketing depending on growth goals and competition.

What affects performance marketing ROI?

ROI depends on targeting, conversion rates, campaign optimisation, website performance and the quality of your marketing funnel.

 

Is performance marketing worth the investment?

Yes. Performance marketing provides measurable results, allowing businesses to track spend, optimise campaigns and scale what works.

 

What platforms are included in performance marketing?

Performance marketing typically includes Google Ads, paid social (Meta, LinkedIn), display advertising and remarketing campaigns.

 

Do you provide performance marketing services in London?

Yes. Nexa Cognition is a London-based performance marketing agency working with businesses across London and the UK.

How do I improve my cost per lead?

Improving cost per lead involves better targeting, optimised landing pages, stronger messaging and continuous campaign optimisation.

Is the calculator accurate?

The calculator provides a strong estimate based on key inputs. For a detailed performance strategy, a consultation with our team is recommended.

 

Can small businesses benefit from performance marketing?

Yes. Performance marketing can be scaled to suit SMEs, focusing on high-impact channels and measurable ROI.

What happens after I use the calculator?

After using the calculator, you can speak with our team to refine your strategy and build a tailored performance marketing plan.