Unlock Smarter Insights: HubSpot's Deep Research Connector with ChatGPT

At N/C, we thrive on helping businesses leverage the latest innovations to stay ahead of the curve. That’s why we’re excited about HubSpot’s brand-new game-changing feature: the Deep Research Connector with ChatGPT. This integration allows HubSpot users to tap into the full power of ChatGPT’s advanced AI directly within their CRM, transforming your customer data into valuable insights and strategies — without requiring any technical expertise or dedicated data science teams.

With this new feature, businesses can seamlessly combine HubSpot’s robust CRM capabilities with ChatGPT’s cutting-edge research capabilities. Imagine having access to doctorate-level research directly within your HubSpot account — it’s a whole new world of data-driven decision-making, all at your fingertips.

What is the Deep Research Connector?

HubSpot has officially become the first CRM to launch a Deep Research Connector with ChatGPT, and it’s poised to revolutionise how businesses use their data. The connector allows users to interact with their HubSpot data in a new, intelligent way — using natural language prompts to get detailed insights and analysis, powered by ChatGPT. Whether you’re trying to segment contacts, uncover sales opportunities, or optimise your marketing efforts, this tool empowers you to perform in-depth research on your data with just a few clicks.

Gone are the days of spending hours analysing spreadsheets or relying on complex queries. With the Deep Research Connector, you can simply ask questions in plain language and receive tailored responses. It’s like having a personal data scientist in your CRM, available 24/7.

Real-World Use Cases for Smarter Business Decisions

Whether you're in marketing, sales, customer success, or support, the HubSpot Deep Research Connector with ChatGPT has something for everyone. Here are just a few ways your team can harness the power of this innovative feature:

1. Marketing Teams:

Marketers can now leverage ChatGPT’s AI to uncover high-converting cohorts from recent contacts and design highly targeted nurture sequences. For instance, you could ask, “Find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement,” and ChatGPT will analyse the data and provide insights you can directly implement into your HubSpot workflows. It’s an effortless way to enhance personalisation, increase engagement, and drive higher conversions — all backed by deep data analysis.

2. Sales Teams:

For sales teams, this tool is nothing short of a game-changer. Instead of spending time manually segmenting leads and searching for new opportunities, salespeople can now ask, “Segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion.” ChatGPT will instantly process your HubSpot data and deliver actionable insights, allowing your sales team to immediately focus on the most promising prospects. This not only saves time but ensures that your sales efforts are always data-driven and optimised.

3. Customer Success Teams:

Customer success teams can now use AI to monitor customer health more effectively. By asking questions like, “Which accounts are showing signs of churn based on recent interactions?” ChatGPT will quickly pinpoint accounts at risk and provide strategies to re-engage them. This proactive approach helps ensure your customers stay happy and loyal, minimising churn and maximising retention.

4. Support Teams:

Support teams can also benefit from this integration by gaining insights into recurring issues. By asking, “What are the common issues reported by customers during peak times?” ChatGPT can analyse historical support data and highlight trends, enabling you to forecast support needs and staff accordingly. With better resource planning, your team can stay ahead of demand, improving both efficiency and customer satisfaction.

How Does the Deep Research Connector Work?

Setting up the Deep Research Connector is simple. If you’re already a HubSpot user with a paid ChatGPT plan (Enterprise, Team, or Pro), you can start using the tool immediately. Here’s how:

1. Access ChatGPT and navigate to Tools > Run Deep Research.
2. In the Sources section, select HubSpot and click Connect.
3. Authenticate with your HubSpot credentials to securely link both accounts.
4. Once connected, you can start asking questions in natural language, exploring your HubSpot data, and generating insights to improve decision-making.
   
   

The tool is fully integrated into HubSpot, allowing you to effortlessly bring the power of AI into your daily workflows. From uncovering trends to generating targeted strategies, ChatGPT is now a core part of how you can interact with your CRM data.

Why This Is a Game-Changer for Your Business

HubSpot’s Deep Research Connector with ChatGPT brings unmatched convenience and sophistication to data analysis. By combining the intelligence of ChatGPT with HubSpot’s robust CRM capabilities, this tool enables businesses to access high-level insights without needing specialised knowledge or resources.

Whether you’re a small business or a large enterprise, the ability to instantly ask complex questions and receive AI-generated answers directly within HubSpot is a game-changer. It allows your teams to make data-driven decisions faster, uncover hidden opportunities, and tailor your marketing, sales, and support strategies based on real-time insights. This kind of efficiency and intelligence was once reserved for larger organisations with dedicated data teams — but now, it’s available to HubSpot users across all tiers.

Ready to Harness the Power of AI?

The Deep Research Connector with ChatGPT is a powerful tool, but it’s essential to know how to maximise its potential for your specific business needs. At N/C, we’re here to help you integrate this feature seamlessly into your HubSpot CRM, tailor AI prompts to suit your goals, and ensure you’re leveraging the tool effectively to drive growth.

Book a meeting with our AI and HubSpot experts today, and let us show you how this game-changing integration can unlock smarter insights, accelerate decision-making, and help your business thrive.

Frequently Asked Questions (FAQs) for the HubSpot Deep Research Connector with ChatGPT

1. What is the HubSpot Deep Research Connector with ChatGPT?

The HubSpot Deep Research Connector with ChatGPT integrates HubSpot’s CRM with the powerful capabilities of ChatGPT’s AI, enabling businesses to ask natural language questions about their customer data and receive tailored, actionable insights. This tool empowers marketing, sales, and customer success teams to leverage advanced AI research without requiring technical expertise.

2. How does the HubSpot Deep Research Connector with ChatGPT work?

The Deep Research Connector allows users to connect HubSpot with ChatGPT’s AI platform. Once integrated, you can ask questions in plain language, such as "What are my top converting customer segments?" or "Which opportunities should I focus on based on industry and revenue?" The AI analyses the data in HubSpot and provides relevant insights, helping users make informed decisions.

3. What kind of insights can I gain from the Deep Research Connector?

The Deep Research Connector helps uncover valuable insights, such as:

• Marketing: Identifying high-converting customer segments and optimising campaigns.
• Sales: Discovering top prospects by analysing revenue, industry, and other criteria.
• Customer Success: Identifying at-risk accounts and implementing retention strategies.
• Support: Analysing customer issues to forecast ticket volume and optimise staffing.
  
  

4. How can I use this feature to improve my marketing strategy?

Marketing teams can utilise the Deep Research Connector to analyse customer data and improve campaigns. For instance, you could ask, “Find the highest-converting customer segments from the past month,” and then use the insights to refine your lead nurturing strategies, tailor communications, and increase engagement.

5. Can the Deep Research Connector help with sales prospecting?

Absolutely! Sales teams can leverage this feature by asking questions like, “Segment target companies by annual revenue and industry, then identify the best prospects for enterprise expansion.” The Deep Research Connector provides sales teams with valuable insights to identify the most promising leads and improve prospecting efficiency.

6. Do I need coding skills to use the HubSpot Deep Research Connector with ChatGPT?

No coding skills are required! The Deep Research Connector is designed to be user-friendly, allowing you to ask questions in natural language. The AI does all the complex data analysis and delivers relevant insights directly within HubSpot, so your team can focus on strategy rather than technical setup.

7. Is the Deep Research Connector available to all HubSpot users?

The Deep Research Connector is available to HubSpot users who have a paid ChatGPT subscription (e.g., Team, Enterprise, or Pro). This integration makes AI-powered research accessible to businesses of all sises, enabling them to enhance their CRM capabilities with AI-driven insights.

8. How secure is my data with the Deep Research Connector?

HubSpot ensures that data privacy and security are a top priority. The Deep Research Connector respects your HubSpot permissions, meaning users only have access to the data they are authorised to view. Additionally, customer data is not used to train ChatGPT’s AI models, providing an added layer of security.

9. Can I integrate the Deep Research Connector with other tools or platforms?

Currently, the Deep Research Connector is specifically designed for integration with HubSpot CRM. However, HubSpot has a vast range of integrations available through its marketplace, which can help connect other tools you may use.

10. How do I set up the Deep Research Connector with ChatGPT?

Setting up the Deep Research Connector is simple:

1. Open ChatGPT and go to Tools > Run Deep Research.
2. In the Sources section, select HubSpot and click Connect.
3. Authenticate with your HubSpot credentials to link both accounts securely.
4. Once connected, you can begin asking questions in natural language to generate actionable insights based on your CRM data.
   
   

11. What are the key benefits of using the Deep Research Connector?

Using the Deep Research Connector brings several advantages:

• Faster Decision-Making: Quickly analyse data and get AI-powered insights to guide your business decisions.
• Personalised Marketing: Gain insights to optimise campaigns based on customer behavior and segment performance.
• Improved Sales Efficiency: Identify high-value leads and sales opportunities based on AI-driven analysis.
• Proactive Customer Success: Stay ahead of customer needs by identifying at-risk accounts and opportunities for growth.
  
  

12. Can I use the Deep Research Connector on mobile?

Yes, the Deep Research Connector is accessible on both desktop and mobile devices, allowing you to access AI-powered insights from anywhere, anytime. As long as you have a paid ChatGPT plan and access to HubSpot, you can use the integration on the go.

13. How much does the Deep Research Connector cost?

The Deep Research Connector is available to HubSpot users with a paid ChatGPT subscription (e.g., Team, Enterprise, or Pro). There are no additional costs beyond your existing subscription, making it a cost-effective way to leverage advanced AI capabilities within your CRM.