In a market flooded with tools, teams, and data, growing your business shouldn’t feel this hard. And yet for many companies, growth is chaotic — CRM systems are bloated or misused, teams operate in silos, and reporting feels more like a guessing game than a strategic function.
At NC, we believe there’s a better way. It’s called RevOps Engineering — and it’s designed to replace disjointed processes and patchwork tools with one connected system that drives predictable, scalable revenue.
At the centre of it all?
HubSpot CRM — your single source of truth for the entire customer journey.
Let’s unpack how it works.
Revenue Operations (RevOps) is the alignment of sales, marketing, customer success, and operations under one strategy, system, and set of metrics. It breaks down silos and ensures every team is driving towards the same outcomes using the same data.
RevOps Engineering is our unique approach to implementing this — with more precision, better systems, and a sharp focus on outcomes over outputs.
It’s not just about connecting departments. It’s about engineering a smarter growth engine, powered by technology, automation, and intelligent design — not just tactics.
No RevOps strategy works without a reliable source of truth — a central platform where all your data, communication, and workflows come together.
That’s why we build our RevOps systems around HubSpot CRM.
Here’s why HubSpot is the ideal RevOps backbone:
Put simply: HubSpot becomes the control tower for your revenue engine.
Every decision, every insight, every customer interaction lives there.
Our model is structured around three core phases:
Build your revenue foundation
We begin by aligning your teams, processes, and tools around a shared framework.
This means defining lifecycle stages, lead scoring models, handover points, and success metrics — and then building those directly into HubSpot CRM.
Key HubSpot actions in this phase include:
Outcome:
Your business now operates on one language, one system, and one view of the customer — all within HubSpot.
Refine and streamline for efficiency and clarity
Once the structure is in place, we focus on performance — identifying friction, fine-tuning processes, and improving visibility.
We use HubSpot’s dashboards, workflows, and reporting tools to surface what’s working (and what isn’t), so you can adjust in real time.
Key HubSpot actions in this phase:
Outcome:
You’ve now got a CRM that actually drives performance — with fewer blockers and better data visibility across all functions.
Scale with automation, AI, and insights
With a solid system in place, we supercharge it — using automation, AI tools, and predictive insights to help you move faster and smarter.
HubSpot plays a key role here too, especially with:
We also integrate third-party tools and AI models where needed — all feeding back into HubSpot as the core database of truth.
Outcome:
You now have a revenue engine that doesn’t just run — it scales, intelligently and efficiently.
Plenty of agencies implement HubSpot. Few turn it into an engineered system for outcomes.
We don’t just activate features. We architect processes.
We don’t track clicks. We track conversion, velocity, and value.
We don’t optimise in silos. We optimise across the entire revenue journey.
Our team speaks HubSpot fluently — but our value is in what we build on top of it.
We make sure HubSpot becomes the central nervous system of your business — not just another piece of tech your team ignores.
From past client projects using this approach, we’ve seen outcomes like:
These aren’t vanity stats. They’re the by-product of removing friction and designing systems that work together.
This approach is perfect for you if:
Whether you’re just starting with HubSpot or you’ve had it for years and know you’re underutilising it — we can help you turn it into a true growth engine.
We offer a free RevOps Engineering Workshop where we help you visualise what this system could look like in your business.
In that session, we:
The most successful businesses over the next decade won’t be the ones with the most tools — they’ll be the ones with the smartest systems.
RevOps Engineering puts HubSpot CRM at the centre of a connected, intelligent, and scalable operation — one built for real business outcomes.
If you’re ready to systemise, optimise, and accelerate your growth — we’d love to show you how.