Nexa Cognition Blog

Zendesk Sell Retiring? Migrate to HubSpot CRM | HubSpot Elite Partner UK

Written by Lucy Hardy | Feb 9, 2026 2:22:07 PM

Zendesk Sell is being retired in 2027, prompting UK businesses to reassess their CRM strategy. HubSpot CRM is a leading Zendesk Sell alternative, offering a unified platform for sales, marketing and service with automation, forecasting and AI-powered insights. Nexa Cognition, a HubSpot Elite Partner, provides low-risk Zendesk Sell to HubSpot CRM migrations with strategic implementation and long-term optimisation.

 

Zendesk Sell Is Being Retired: What UK Businesses Need to Know

Zendesk has confirmed the retirement of Zendesk Sell, with full end-of-life scheduled for August 2027. For UK businesses using Zendesk Sell as their sales CRM, this signals the need to plan a Zendesk Sell migration strategy well in advance.

Zendesk is refocusing its product roadmap around customer service and support platforms, meaning Zendesk Sell will no longer receive long-term innovation, feature development or strategic investment. This leaves organisations exposed to:

• Platform stagnation
• Limited CRM automation
• Reduced integration innovation
• Growing technical risk as end-of-life approaches

This is why many teams are now actively searching for a Zendesk Sell alternative that offers long-term stability, modern CRM automation and revenue enablement.

 

Why Businesses Are Moving from Zendesk Sell to HubSpot CRM

HubSpot stands out as the strongest long-term replacement.

Unlike Zendesk Sell, HubSpot CRM is a unified revenue platform that connects sales, marketing and customer operations into one system of record.

HubSpot CRM benefits for Zendesk Sell users include:

• A future-proof CRM platform (no product sunset risk)
• Sales automation for follow-ups, tasks and pipeline movement
• Full pipeline visibility and forecasting
• Revenue attribution and reporting across channels
• Single source of truth for contacts, deals and interactions
• Native marketing + service alignment
• AI-powered productivity tools
• High user adoption and faster onboarding

For teams comparing Zendesk Sell vs HubSpot, HubSpot offers significantly stronger scalability, automation, reporting and long-term platform investment.

 

Why HubSpot Is the Best Zendesk Sell Replacement (Not Just Another CRM)

Some teams consider basic CRM replacements when Zendesk Sell retires. But simply swapping tools recreates the same problems in a new interface.

HubSpot acts as a growth system, not just a CRM replacement:

• Sales pipelines
• Marketing attribution
• Customer lifecycle tracking
• Automation
• Forecasting
• Reporting
• AI-driven insights

This makes HubSpot the leading Zendesk Sell alternative for UK businesses seeking operational clarity and revenue performance — not just continuity.

 

Zendesk Sell to HubSpot Migration: What’s Involved

A successful Zendesk Sell CRM migration requires more than moving contacts.

At Nexa Cognition, our HubSpot CRM migration services in the UK include:

• Zendesk Sell data audit & extraction
• CRM architecture design
• Deal pipeline restructuring
• Workflow & automation rebuild
• Reporting & forecasting setup
• Team onboarding & adoption
• Minimal downtime migration planning

We don’t just migrate data - we upgrade your revenue system.

 

Why Choose Nexa Cognition for Your HubSpot Migration

Nexa Cognition is a HubSpot Elite Partner - the highest partner tier globally, awarded to only a small group of top-performing HubSpot consultancies.

We’re chosen by organisations moving from Zendesk Sell to HubSpot because we:

• Deliver low-risk CRM migrations
• Build sales, marketing & service alignment
• Improve pipeline performance & visibility
• Design automation that actually increases conversion
• Enable long-term CRM adoption across teams
• Operate as a strategic CRM partner, not just a technical implementer

If you’re planning a Zendesk Sell to HubSpot CRM migration in the UK, working with an Elite Partner dramatically reduces risk and increases ROI.

 

Why You Shouldn’t Wait Until Zendesk Sell’s End-of-Life

Waiting until 2027 compresses timelines, increases risk, and limits optimisation. Businesses that migrate earlier gain:

• Operational stability
• Stronger pipeline performance
• Improved forecasting
• Faster lead conversion
• Better CRM adoption
• Strategic advantage over slower competitors

Zendesk Sell’s retirement is a strategic inflection point, not just a technical inconvenience.

 

Ready to Plan Your Zendesk Sell to HubSpot Migration?

If you’re evaluating Zendesk Sell alternatives or planning a HubSpot CRM migration in the UK, we offer a free CRM migration & strategy session to map:

• Migration timelines
• Data risks
• Commercial upside
• Automation opportunities
• Revenue performance improvements

Book your Zendesk Sell → HubSpot migration strategy session with Nexa Cognition.

 

 

FAQs

1. Why is Zendesk Sell being retired?

Zendesk is retiring Zendesk Sell to focus investment on its core customer service and support platforms. Sales CRM is no longer part of Zendesk’s long-term product roadmap, which is why Sell will reach end-of-life in 2027.

2. What is the best alternative to Zendesk Sell?

For most UK businesses, HubSpot CRM is the strongest long-term alternative. It provides a unified platform for sales, marketing and service, with built-in automation, reporting, forecasting and AI tools.

3. Can I migrate my data from Zendesk Sell to HubSpot CRM?

Yes. Contacts, companies, deals and activities can be migrated from Zendesk Sell into HubSpot. Working with a certified HubSpot partner ensures data is cleaned, structured and optimised during migration.

4. How long does a Zendesk Sell to HubSpot migration take?

Most migrations take between 4–8 weeks depending on data complexity, pipeline structure and automation requirements. Planning early reduces risk and disruption.

5. Is HubSpot suitable for mid-sized and enterprise teams?

Yes. HubSpot scales from SMEs to enterprise organisations. It supports complex pipelines, advanced reporting, automation and multi-team revenue operations.

6. Will migrating to HubSpot disrupt sales operations?

With the right migration plan, disruption is minimal. Nexa Cognition phases the transition, runs parallel systems where needed, and trains teams to ensure continuity.

7. Why should we work with a HubSpot Elite Partner for migration?

Elite HubSpot Partners are the top tier globally, with proven experience delivering complex CRM migrations and large-scale implementations. This reduces risk and improves ROI.

8. Is HubSpot more expensive than Zendesk Sell?

While pricing structures differ, HubSpot often replaces multiple tools, reducing overall tech stack cost. The long-term ROI typically exceeds Sell due to automation and revenue performance gains.

9. What happens if we wait until 2027 to migrate from Zendesk Sell?

Waiting increases risk of rushed migration, data loss, limited optimisation time and operational disruption. Early movers gain stability and competitive advantage.

10. Can HubSpot replace Zendesk Sell and other sales tools?

Yes. HubSpot CRM can replace sales CRM, automation tools, reporting tools and pipeline management systems in one platform.