In an increasingly competitive landscape, education providers face rising pressure to attract, engage, and retain students. Yet for many institutions, growth feels like a constant uphill battle. Teams operate in silos. Reporting lacks clarity. CRMs are misused or bloated. And digital marketing agencies often overpromise and underdeliver.
Sound familiar?
At NC, we believe there's a smarter way forward. It's called RevOps Engineering — a strategic approach designed to help education institutions streamline their operations, enhance the student journey, and drive consistent, scalable growth.
At the core of this approach is HubSpot CRM, your single source of truth.
Revenue Operations (RevOps) aligns marketing, admissions, student support, and operations under one unified strategy, one system, and one set of metrics. It removes friction and ensures every team is working towards the same goals using the same data.
RevOps Engineering is our unique implementation of this principle. It brings greater precision, process, and performance to education organisations that are serious about growth.
It's not just about better tools — it's about building smarter systems.
According to McKinsey, education institutions that embrace digital transformation see up to 20% improvement in operational efficiency and 30% faster lead-to-admission conversion rates.
But here’s the catch: technology alone doesn’t deliver outcomes. Disconnected teams, manual processes, and unclear reporting still hold many institutions back.
RevOps Engineering solves this by:
Any RevOps strategy needs a reliable central nervous system — and for us, that’s HubSpot CRM.
Here’s why:
With HubSpot at the core, your institution can operate with complete clarity.
Our model follows three iterative, high-impact stages:
We begin by aligning people, processes, platforms, and data into one unified structure.
Key activities:
Outcome: one CRM, one language, one shared view of every student.
Once the system is in place, we identify bottlenecks and enhance efficiency.
Key activities:
Outcome: fewer manual tasks, faster conversion, more accurate forecasting.
With a strong foundation, we unlock growth by layering automation and AI.
Key activities:
Outcome: a smarter, self-optimising engine that helps your team do more with less.
Many education providers have been burned by digital or CRM agencies that:
At NC, we're different.
We don’t just help you "do HubSpot". We help you build an education engine.
Most agencies activate features. We engineer outcomes.
Our clients often come to us after they've tried the typical routes. They stay because we deliver what others don't: scalable, sustainable results.
From institutions we’ve worked with:
These aren’t one-off wins. They’re the outcome of strong systems.
This model is a great fit for:
If you're unsure whether your team is making the most of HubSpot or still using spreadsheets to track leads, it's time to talk.
We offer a free session to help you:
The education sector is changing. Learners expect more. Teams are stretched. Results matter.
The institutions that will thrive in this environment won’t be those with more tools — they’ll be those with better systems.
RevOps Engineering puts HubSpot at the centre of a smarter, faster, more accountable growth engine.
If you’re ready to turn your CRM into your most valuable asset, we’re ready to help.
Let’s engineer your outcomes.
Revenue Operations (RevOps) is a strategic function that unifies marketing, admissions, student success, and finance into one coordinated framework. For education institutions, it helps break down silos so teams share data, align on goals, and provide a smoother journey from initial enquiry through enrolment and alumni engagement.
By aligning marketing campaigns, admissions workflows, and CRM data, RevOps ensures prospective students are nurtured efficiently, follow-ups happen promptly, and that no inquiry is lost. Institutions can reduce their recruitment cycle, increase conversion rates, and improve predictability.
RevOps is scalable. Even small schools can start by aligning two or three functions (for example, marketing + admissions) and gradually expand. What matters is creating shared responsibility, data transparency, and incremental improvements rather than big all-or-nothing changes.
A strong framework includes clean, centralised data; automated workflows (e.g. for enquiries and follow-ups); defined KPIs that span marketing, admissions, and student retention; effective tools and tech integrations; and regular performance review and optimisation.
RevOps ensures continuity from enrolment to graduation and beyond. By integrating student success, feedback loops, and alumni communications into the same revenue lifecycle, institutions can better support students, reduce churn, and turn satisfied alumni into promoters and financial contributors.
Tools often include a CRM with robust marketing automation, analytics dashboards, integration platforms (to connect LMS, student databases, etc.), and workflow automation. Institutions may also employ tools for lead scoring, communication (email, SMS), and reporting to bring all functions into a unified system.
Some early gains—such as faster response times to enquiries, more consistent messaging, and better visibility over data—can appear within a few weeks. More significant outcomes (higher application conversion rates, improved retention, better alumni engagement) typically emerge over several months, once workflows and data integrations are fully optimised.
Common challenges include data silos (different departments using different systems), resistance to process change, lack of clarity over roles and responsibilities, and insufficient integration of legacy systems. Ensuring strong leadership buy-in and clear governance usually helps overcome these obstacles.
RevOps relies on clean, transparent, and consent-based data handling. Education institutions adopting RevOps must ensure their data collection, communication, and storage practices comply with GDPR; this includes managing consent preferences, ensuring data security, and using data only for the purposes communicated to students and parents.
Yes. By removing inefficiencies, improving lead quality, automating manual tasks, and aligning departmental goals, RevOps helps institutions make better-informed decisions on where to invest. This often leads to lower costs per application, improved conversion efficiency, and better use of staff resources.