Artificial Intelligence (AI) is rapidly transforming the way businesses approach marketing and sales. From improving lead generation and appointment setting to enhancing customer support through live chat, AI-powered solutions are redefining the customer experience. As an AI-focused HubSpot agency, we offer a range of services designed to help your business achieve measurable growth through smarter, more efficient processes.
In this article, we'll break down the key AI-driven services available today and explain how they can boost your marketing and sales efforts.
AI-driven prospecting tools streamline the lead generation process by analysing vast amounts of data to identify high-quality leads. These tools can predict which prospects are most likely to convert based on historical data and user behaviour.
Benefits:
“According to studies, AI-powered tools can improve lead qualification by up to 30%, resulting in higher conversion rates.”
HubSpot Use Case:
Once high-quality prospects are identified, AI-driven outreach tools enhance engagement through personalised, automated communication. These tools can craft tailored calls, messages, follow-ups, and scheduling at scale.
Benefits:
“Businesses utilising AI for outreach report up to 25% higher engagement rates.”
HubSpot Integration:
Scheduling appointments and following up with prospects can be a time-consuming task. AI-powered appointment setting tools handle scheduling, reminders, and follow-ups with minimal human intervention.
Benefits:
“AI-driven scheduling solutions can increase appointment success rates by up to 40%.”
HubSpot Integration:
AI-powered chatbots, live video chat tools, and AI avatars offer customers a comprehensive support experience. From handling common queries to guiding users through complex issues, AI tools can be programmed to provide accurate, detailed information instantly. Moreover, AI avatars with natural language processing capabilities can conduct realistic video calls, enhancing personalisation and engagement.
Benefits:
“Research shows that 70% of customers prefer AI-driven live chat for instant responses, while AI avatar solutions are increasing engagement rates by up to 35%.”
HubSpot Use Case:
AI tools are now capable of generating content, enhancing SEO strategies, and personalising marketing efforts to better resonate with your audience.
Benefits:
“According to recent studies, 61% of marketers say AI has improved their content personalisation capabilities.”
HubSpot Integration:
AI’s ability to predict trends, understand customer behaviour, and optimise sales funnels has revolutionised how businesses plan their growth strategies.
Benefits:
“Companies using predictive analytics report a 20% increase in sales efficiency.”
HubSpot Use Case:
AI can gather, analyse, and leverage customer data at a scale impossible for humans alone, leading to better segmentation, targeting, and marketing ROI.
Benefits:
“72% of marketers using AI tools report enhanced data-driven decision-making.”
HubSpot Integration:
Adopting AI solutions is essential for staying competitive in today’s rapidly evolving business landscape.
Benefits:
“A recent study found that 84% of companies investing in AI report a stronger competitive advantage over their industry peers.”
HubSpot Use Case:
As AI continues to transform how we access and consume information, search behaviour is evolving rapidly—and businesses must adapt. Traditional search engines are being replaced by AI-powered assistants and aggregators that deliver answers, not links. This shift means companies must rethink how they approach visibility and discoverability.
AI is Becoming the New Research Assistant
AI-powered tools like ChatGPT, Perplexity, and voice assistants are now doing the research for users. Instead of scrolling through pages of results, users receive summarised, curated responses pulled from multiple sources. This automation is changing how people find and interact with businesses.
The Traditional Search Results Page is Becoming Obsolete
The classic ten-blue-links format is becoming obsolete. AI tools surface direct answers and recommended actions within the same interface—meaning your business might never be seen if it's not optimised for AI to understand and recommend it.
Optimise for AI, Not Just Human Eyes
Businesses need to ensure their content is structured and marked up in ways that AI models can ingest, interpret, and present. It’s no longer about ranking #1 on Google—it’s about becoming a trusted source of truth for AI-driven systems.
“A survey conducted in February 2025 revealed that 61% of Gen Z and 53% of Millennials are now using AI tools instead of traditional search engines like Google.” Source: Search Engine Land
HubSpot Use Case:
With HubSpot’s SEO and content tools, businesses can structure data using schema markup, optimise content for featured snippets, and create pillar content that’s favoured by AI models. Nexa Cognition helps you evolve your strategy for this new AI-driven discovery layer—ensuring your business is not just found, but featured by the next generation of search tools.
Ready to leverage AI for your marketing and sales efforts? Partner with us to unlock the full potential of AI-powered tools integrated with HubSpot.
N/C stands out as your trusted AI-focused HubSpot partner. Our deep expertise in integrating cutting-edge AI tools with HubSpot’s robust CRM, Marketing Hub, Sales Hub, and CMS Hub ensures your business harnesses the full potential of artificial intelligence. Whether it's enhancing prospecting efforts, automating outreach, refining appointment setting, or implementing sophisticated analytics, we ensure seamless integration and measurable results.
By choosing us to leverage AI, you’re also future-proofing your business with tailored solutions that drive real growth.
The benefits of AI for business are clear: enhanced efficiency, improved targeting, and a better overall customer experience. By partnering with an AI-focused HubSpot agency, you can ensure that these tools are implemented effectively to drive measurable growth. Reach out to us today to learn more.